Privacy Policy

Thrively Last updated: October 18, 2026

This policy explains what Thrively collects, why, who else sees it, and how to get rid of it. It is written to describe what the app actually does.

Thrively is operated by Reeves Adventures L.L.C. ("we," "us," "our"), a North Carolina limited liability company. Contact us any time at hello@thrively.app.

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The short version

• Your tasks, reminders, birthdays, and anniversaries stay on your device. We never receive them, unless you create or join a household, or sign in and choose to keep a copy of your list (Section 1). Joining one shares your home upkeep automatically: filters, appliances, safety, waste, vehicle, outdoor and pets. Renewals, health, money and the birthdays already on your list start out private, and anything private stays on the phone; a birthday you add afterwards starts out shared, and you can keep it private when you add it.
• You can use most of Thrively without an account at all. An account is needed for household sharing, and for reminders that come from our server rather than from your phone alone.
• If you do create an account, we store: an identifier, a display name, the times you chose for your reminders, the address Apple gives your device for notifications, a short record of each reminder we sent or your phone showed you, and what you did with it (never which task, never its words) and, if you join a household, your household membership, the entries you add to its activity feed, and the tasks on its shared list. If you choose to keep a copy of your list, we store that too.
• If you contact support through thrively.app/support, we keep what you send so we can answer you, and delete it 2 years after your request is resolved. Section 18 says what that covers.
• We do not sell or share your personal information, we run no advertising, and we have no third-party analytics or tracking SDKs in the app.
• If you have an account, we keep a record of which setup steps you have finished: whether a field is filled in, never what is in it. Section 5 says exactly what that covers.
• If Thrively crashes or freezes, we receive a technical report about it, with nothing that identifies you (Section 5).
• Only if you say yes, the app shares which setup steps you have reached and on which day, which of your reminders have a date, and counts of how each kind of reminder is working for you: never a date, never what is on your list. It is off unless you turn it on (Section 5).
• We do not collect your phone number, your address, your location, your contacts, your photos, or any advertising identifier.
• You can delete your account from inside the app, and change your mind for 14 days.

1. What stays on your device

Except for what your household shares (see section 3), the copy you can choose to keep (below), and the counts you can choose to share (Section 5), the following never leaves your iPhone. It is stored locally and, where relevant, in a shared container so the widgets and Live Activities can read it. We have no copy and no access.

• Your tasks and chores, their titles, notes, due dates, and completion history
• Birthdays, anniversaries, and other occasions you enter, including names and dates
• Renewal and expiration dates you record, such as for a passport, license, registration, or inspection
• Your trash and recycling collection days
• Your onboarding answers and setup progress
• Usage counters the app keeps to pace its own suggestions

Your check-in times are the one thing here that changes when you sign in. Signed out, they stay on the phone with everything else. Signed in, they are copied to your account so that a reminder sent from our server arrives at the time your phone would have chosen. Section 6 says what that covers and why.

The one exception is a shared task. A household list has to be shared to exist, so anything on one is stored on our servers, and is described in section 3. Everything that stays private stays on the phone.

If you never create an account, nothing in this section is stored anywhere but your own device, and none of it is ours.

If you choose to keep a copy of your list

Thrively asks whether you want to keep a copy of your list with your account: on the Home screen the day after you set up, after you start a free trial, or any time in Settings under Your data. You need to be signed in, and nothing is copied unless you say yes. If you do, your own list is copied to your account: each task's title, category, schedule and due date, and for a renewal its expiration date. That includes your birthdays, anniversaries and trash days, which are tasks on your list. The notes you write on a task are never copied. It also keeps where you are in your plan: the suggested tasks still to come, the ones you removed, and the day the plan started. Those are kept as the names of tasks in Thrively's own list, never anything you typed.

The copy lets our server send a reminder your phone missed (Section 6), and brings your list back if you sign in on a new phone. Tasks that belong to somebody else who used this phone before you are never copied.

You can turn it off at any time in Settings, under Your data. Turning it off stops anything more being sent and deletes the copy from our servers. Deleting your account deletes it too.

2. What we collect when you create an account

An account is required for household sharing, for reminders sent from our server (Section 6), and for keeping a copy of your list (Section 1). Everything else works without one.

If you use Sign in with Apple, we receive a unique identifier from Apple and, if you choose to share it, your name. We do not ask Apple for your email address.

Accounts are created only with Sign in with Apple. A few accounts we create ourselves, such as the ones Apple's App Review uses, sign in with an email address and a password instead; for those we store the email address.

Your profile. A display name, which you control, and which household you belong to.

3. What we collect when you use household sharing

Household records. The household name, the invite codes generated for it, who created each invite and when it expires, who owns the household, and its membership list.

Activity feed entries. When someone in your household does something noteworthy (joins, completes a shared item), we store a short entry with the person's display name, a message, and a timestamp.

Shared tasks. A task on your household's list is stored on our servers, because that is the only way the other people in your household can see it. For each one we hold its title, any note you added, its due date and repeat schedule, who it is assigned to, whether it takes turns, and (for a shared renewal) its expiration date. We also store who completed each occurrence and when, so everyone's list agrees.

How a task gets onto that list. The first time you create or join a household, Thrively moves your home upkeep onto it for you (filters, appliances, safety, waste, vehicle, outdoor and pets) and tells you on the next screen what it moved and what it left alone. That happens once per household. After it, every task's scope is yours to set and to change. A birthday or anniversary you add while you are in a household starts out shared; you can keep it private before you save it.

This is a deliberate exception, and the only other one is the copy of your list you can choose to keep (Section 1). A task that stays private is never uploaded unless you have turned that copy on, whatever it contains. Nothing in this section applies to your private tasks, your private occasions, your own renewal dates, or your trash days.

Shared plan state. One row per household recording which upkeep suggestions the household has had, which it has turned down, the pace they arrive at, and (if somebody turns on vacation mode) the dates it covers and who started it. It holds dates and identifiers only; no task titles, no names, and nothing about where anybody is.

Account deletion requests. If you ask us to delete your account, we record your user identifier, the household you were in at the time so we can put you back if you change your mind, and the date of the request, so we know when to carry it out.

What other people in your household can see

This is the one place Thrively shares your information with other people, and it happens only because you chose to join a household.

Other members of your household can see your display name, that you are a member, the activity entries you generate, and every task marked as shared, including who completed it and when. The household owner can additionally see the time-limited invite codes they created, and can remove any member. Invites are the only way into a household; there is no standing code that members can pass on.

Members cannot see anything on your private list (your private tasks, your private occasions, your renewal dates, your trash days) or your reminders, your email address, or anything else on your device.

Please treat household names, display names, and activity entries as visible to everyone in the household, because they are. If you leave or are removed, your access ends immediately, but entries you already contributed remain visible to the household.

4. Subscriptions

Paid subscriptions are processed by Apple through your App Store account. We never see or store your payment card details.

We use RevenueCat, Inc. to check and manage subscription status. RevenueCat receives a pseudonymous app user identifier, your purchase and entitlement status, and basic device and app version information. It does not receive your name, your email address, or anything from your device that is listed in Section 1.

If you own a household and your subscription lapses, we record the date it lapsed, so members of your household can be given the grace period described in our Terms.

Creator codes from test builds

Thrively does not accept creator codes. Some test builds before October 2026 let a tester enter one; for those few, we keep the code, the pseudonymous RevenueCat identifier described above, and when it was entered. Nothing new is recorded, and the creator was never told who entered it.

5. What we record about your setup

If you have an account, we keep a record of how far you have got with setting Thrively up. Only that.

Stored against your account:

• Whether you have entered a driver's license, passport, or vehicle registration expiration date: not the dates themselves
• Whether you have set a trash day and a recycling day: not which days
• Whether you turned any of those off deliberately, as opposed to never answering
• How many reminders and how many birthdays or anniversaries you have: as counts only, never their contents
• The kind of home you told us you have, and whether you are in a household
• The calendar date you finished setup, and the most recent calendar date you opened the app, stored as dates, never times. Like any database row, the record also carries the moment it was last saved, which is typically a time you had the app open that day

Why. So we can tell how many people never get round to adding a passport or license date, and remind them later, and so we can see which parts of setting up are worth simplifying.

What it never includes. The name of anything, the text of anything, or any expiration date. Your passport's expiry date stays on your phone; all we know is whether that field is blank.

This record is updated at most once a day, and it is deleted along with your account (Section 10).

Whether your reminders are actually getting through

An iPhone holds a limited number of scheduled reminders and quietly discards the rest, starting with the ones furthest in the future. Those are exactly the reminders people set on purpose: a passport, a license, a birthday months out. Thrively works hard to stay under that ceiling, and we want to know if it ever fails to on somebody's real phone rather than only in our tests.

So, once a day at most, the app reports:

• Whether you have notifications turned on
• How many reminders are currently scheduled, and how many of those are yearly repeats that never need renewing
• How many days ahead the schedule currently reaches
• How many reminders had to give up an early heads-up, and how many did not fit at all: as counts, never which ones

What it never includes. The name of any reminder, any date you entered, or any number we could work a date out from. What we see is "two reminders lost an early heads-up on this device". Which two, and for what, stays on your phone.

Why. If a real person is losing an important reminder, we want to know the same day. It should never happen to anyone, and counting is the only way to be sure it isn't.

This record is kept against your device rather than against you, because a phone and an iPad keep separate reminder schedules and we would otherwise be unable to tell which one had a problem. The device is identified by a random value the app generates on that device and stores there. It is not your Apple ID, not your device's serial number, and not anything that identifies the hardware. It is erased with your account (Section 10).

Crash reports

If Thrively crashes or freezes, your iPhone writes a technical report about it and hands it to the app the next time it opens. Thrively sends part of that report to our servers so we can find and fix the problem:

• Where in Thrively's code it happened, and the kind of error
• How long a freeze lasted
• The app version, the iOS version, and the model of iPhone

What it never includes. Your account, a device identifier, or anything from your list. A crash report is not stored with anything that identifies you, and this is the same whether or not you are signed in.

Crash reports are deleted after 90 days (Section 10).

If you choose to share which steps you have reached

Thrively may ask you once, after you finish your first task, whether you would like to share which steps you have reached. It is off unless you say yes, and you can turn it off at any time in Settings. Nothing is sent until you turn it on.

If you turn it on, the app sends, at most once a day:

• Which of these steps you have reached, and the day each first happened: finishing setup, finishing your first task, and seeing the message that follows it. Days, never times
• Which of the reminders Thrively asks about have a date, for example "the passport reminder has one": whether a date exists, never the date
• For each kind of reminder you have, counts over the last 30 days: how many reached you, and how many you opened, finished from the notification, put off, or left unanswered; how many you did on time or late, and by how many days in total; and how many you deleted. A kind is named by Thrively's own name for a reminder it suggests, for example "Test smoke detectors". A reminder you wrote yourself is counted only under its category, for example "one of yours, under Health"
• Whether you might be getting too many reminders: how many reached you in the last week, how many in a row went unanswered, and the day you turned notifications off, if you did
• A random value the app makes on your phone for this purpose alone

What it never includes. Your account, your name, the name or text of any task you wrote, any date you entered, which day you did what, your location, or any identifier of your device. The random value is not the one in "Whether your reminders are actually getting through" above, and it is not your Apple ID or anything from the hardware, so this report cannot be tied to you or to your account.

Why. Most people never create an account, so this is the only way we can see where people get stuck setting Thrively up, which important dates people tend not to add, and which reminders help people and which are ignored or come at the wrong time, so we can make them better.

Turning it off deletes what we hold for your phone straight away. Otherwise it is deleted 180 days after your phone last sent it (Section 10).

6. How reminders reach your phone

Thrively reminds you in two ways.

From your phone. The app schedules reminders on your own device, as local notifications. Signed out, this is how every reminder works. It needs no server and nothing from us.

From our server, when you are signed in. So that a reminder still arrives when the app has not been opened in a while, our server can send reminders for the tasks it already holds: the ones on your household's shared list, described in Section 3. Exactly one side sends any given reminder, and which one is settled in advance: your phone tells our server which reminders it has booked, and the server sends only the ones it has not.

To do this we store, against your account and the device you signed in on:

• A push token. The address Apple gives your device so that a notification can be delivered to it. It identifies Thrively on that device to Apple's push service and nothing else: it is not your Apple ID and not your phone's serial number. Apple replaces it from time to time, and we delete it when you sign out, which stops us sending anything to that device.
• Your check-in times and your time zone. The weekday and weekend times you chose, whether you asked for a heads-up the day before, and whether notifications and Live Activities are switched on for Thrively, so that a reminder is sent at the moment your phone would have chosen. The time zone is the one your own clock is set to. We do not ask for or receive your location.
• A record of each reminder we send. Which task and which day it was for, by identifier; what kind of reminder it was; when we sent it; whether Apple accepted it, and the reason Apple gave if not; whether your device confirmed it arrived; and what you did with it: opened it, marked the task done, or asked to be reminded later. It never holds the reminder's words. No title, no note, nothing you typed. The words of a reminder are put together at the moment it is sent and are not kept.

Why we keep the record. So that a reminder which does not arrive is something we can see, and see for whom, the same day, rather than hear about weeks later. We read it as counts: sent, arrived, acted on, and where something stalled.

What you do with reminders from your phone. Most reminders are scheduled by your phone, not sent by us. If you are signed in, the app also tells our server, for each of those, what kind of reminder it was (for example the daily check-in, or a task's due date), when it arrived, and whether you opened it, marked the task done, snoozed it, or left it unanswered in Notification Center. Never which task, and never its words. We read it as counts, to see whether reminders are working for people, and keep it for 180 days (Section 10).

Who carries it. Apple's Push Notification service delivers each notification to your phone, so the notification (its words included) passes through Apple's servers on the way, as every app's notifications do. Our server runs on Supabase (Section 8).

Household updates. When another member of your household does something, your app learns about it over a live connection to our database and raises a notification locally. Those are not sent as push notifications.

If you are not signed in, none of this applies. No token is stored, nothing about your reminders reaches our servers unless you turned on sharing in Section 5, and every reminder comes from your phone alone.

7. What we do not collect

To be explicit, because generic privacy policies often claim otherwise:

• No phone number, postal address, or date of birth. If you keep a copy of your list (Section 1) and your own birthday is on it, the copy holds its day and month, never the year you were born
• No location or GPS data of any kind
• No contacts, calendar, photos, camera, microphone, or health data
• No advertising identifier (IDFA), and no advertising
• No third-party analytics, attribution, or tracking SDKs. If you choose to enter a creator's code, we record it ourselves as Section 4 describes, and no third party receives it
• No cookies, web beacons, or tracking pixels in the app
• No biometric data: Face ID is verified by iOS on your device, and we only receive a yes or no
• No sale or sharing of personal information, ever
• No expiration dates, trash days, task titles, or occasion names on our servers from your private list, unless you choose to keep a copy of it (Section 1): Section 5 describes the setup record we do keep, which holds whether those fields are filled in and never what is in them. Your household's shared list is the single exception, and Section 3 sets out exactly what it carries and how tasks get onto it
• Nothing recording whether anybody is at home. Vacation mode stores the dates it covers and nothing else: no location, and no statement about the building

8. Who processes data for us

Each acts as our processor under contract and may use the data only to provide its service to us. We do not authorize any of them to sell it.

Like every internet service, our providers' servers see your device's IP address when the app connects, and keep it briefly in routine technical logs. We do not use it to locate you, build any profile from it, or store it in your account records.

9. Why we are allowed to process it

For users in the European Economic Area and the United Kingdom, our legal bases are:

• Performance of a contract: running your account, your household, and your subscription
• Legitimate interests: keeping the Service secure, preventing abuse, and filtering unacceptable text; we have considered your rights and do not think these uses override them
• Consent: where you have given it, such as allowing notifications; you may withdraw it at any time in iOS Settings
• Legal obligation: where we must retain or disclose something by law

10. How long we keep it

Creator codes and the subscriptions matched to them are kept as long as we need them to pay the creator and to keep accurate financial and tax records, which can be several years after the payment.

Account and household data is kept while your account is open. So is the setup record described in Section 5; it is overwritten rather than accumulated, so there is one current copy and no history.

The copy of your list in Section 1 is kept while it is turned on and your account is open. Turning it off in Settings deletes it, and so does deleting your account. When you delete a task, we keep a note that it was deleted, so your list comes back without it on a new phone; the task's title and expiration date are erased from that note after 30 days.

Crash reports in Section 5 are deleted 90 days after they arrive. They are not stored with your account, so they are not part of deleting it.

The steps you chose to share in Section 5 are kept as one current copy per phone, overwritten rather than accumulated, and deleted 180 days after that phone last sent them, or at once when you turn sharing off. They are not stored with your account.

Support requests (Section 18) are deleted 2 years after we mark them resolved, along with our replies and yours. You can ask us to delete one sooner at hello@thrively.app.

The push token in Section 6 is deleted when you sign out of that device, and with your account.

Your check-in times and the record of reminders we sent are kept while your account is open, and are deleted with it.

What you did with reminders from your phone (Section 6) is kept for 180 days, and is deleted with your account.

Shared tasks and their completion records belong to the household, not to one member, so they are kept while the household exists. Deleting a shared task removes it for everyone. If you leave a household, the tasks you shared stay with it, and copies return to your own device as private tasks.

Vacation dates are cleared when the break ends. The most recent window is kept for 60 days afterwards, so a phone that was switched off during it can catch up, and is then deleted, or replaced sooner if anybody takes another.

When you delete your account from inside the app, we immediately remove you from any household and queue your data on our servers for permanent deletion. You have 14 days to change your mind: simply sign back in during that window and the deletion is canceled, and you are put back in the household you were in. After 14 days it is permanent and cannot be undone. The setup record in Section 5 is removed automatically with your account.

Everything held only on your iPhone is erased at once, when you ask, and cannot be restored: it was never anywhere else. The 14 days apply to your account and to what we hold, which is what there is to change your mind about.

Activity entries you contributed to a household remain visible to that household if you simply leave or are removed, since they form a shared record. If you delete your account, they are erased along with everything else. Shared tasks you added and the completions you recorded stay on the household's list, because the rest of the household still relies on them, but your name is removed from each one.

If you own a household when you delete your account, the household is not destroyed along with you. Ownership passes to the remaining member who has had a Thrively account the longest, and the household and its shared information carry on without you. If you were its only member, the household is deleted with your account.

Backups may retain residual copies for a short period after deletion, after which they are overwritten in the ordinary course.

Deleting the app does not delete your account. Use the in-app deletion first if that is what you want.

11. Your rights

Depending on where you live, you may have the right to access, correct, delete, restrict, or object to our processing of your personal information, to receive a portable copy, and to withdraw consent.

Most of these are available directly in the app: edit your display name, leave a household, or delete your account entirely. For anything else, email hello@thrively.app and we will respond within the period required by applicable law, and in any case within 30 days.

We will not discriminate against you for exercising any of these rights.

If you are in the EEA or UK, you also have the right to lodge a complaint with your local supervisory authority.

If you are in California, the CCPA as amended by the CPRA gives you rights to know, delete, and correct, and to opt out of sale or sharing. We do not sell or share personal information as those terms are defined, and we do not use or disclose sensitive personal information for any purpose requiring an opt-out. We have not sold or shared personal information in the preceding twelve months, including that of anyone under 16. Because we do not sell or share, we do not honor Global Privacy Control signals: there is nothing for them to opt out of.

12. International transfers

We are based in the United States and our providers store data there. If you use Thrively from outside the United States, your information is transferred to and processed in the United States, where privacy laws may differ from your own.

For transfers from the EEA or UK, we rely on the European Commission's Standard Contractual Clauses and the UK Addendum, as incorporated into our agreements with our providers. Contact us for details.

13. Security

Data is encrypted in transit using TLS and encrypted at rest by our database provider. Access to account and household records is enforced at the database level by row-level security policies, so one account cannot read another's data or a household it does not belong to, even if the app were modified. Where a password is used at all, it is stored only as a salted hash.

No system is perfectly secure, and we cannot guarantee absolute security. If we become aware of a breach affecting your personal information, we will notify you and any regulator as required by law.

14. Children

Thrively is not directed to children, and you must be at least 16 to use it. We do not knowingly collect personal information from anyone under 16.

If you believe a child under 16 has given us personal information, email hello@thrively.app and we will delete it promptly.

15. Links to other sites

Thrively may link to third-party sites, including retailer product listings, and some links may carry an affiliate identifier that earns us a commission at no extra cost to you. Once you follow a link, you are on someone else's site under their privacy policy. We are not responsible for their practices and encourage you to read their policies.

16. Automated text filtering

Text you enter in certain fields (display names, household names, and activity messages) is checked automatically against a list of unacceptable words, both on your device and on our servers. The check is a simple pattern match. It makes no decision about you, produces no profile, and has no legal or similarly significant effect. Rejected text is not stored.

17. Changes to this policy

We may update this policy. When we do, we will change the "Last updated" date above and, for material changes, give notice in the app or by email before they take effect. Please review it periodically.

18. Contact us

Reeves Adventures L.L.C. 4711 Hope Valley Rd Ste 4F #502 Durham, NC 27707 United States

Email: hello@thrively.app

If you use the support form

If you write to us through the form at thrively.app/support, we keep what you send: your name, your email address, the category you pick, the subject and your message. If you open the form from inside the app, it also includes your app version, iOS version and iPhone model, and the form shows you exactly what was included before you send it. We email you a confirmation with a reference number, and keep our replies and your answers with the request so we can see what is still open. We use all of it only to answer you. It is not linked to your Thrively account. Section 10 says how long we keep it.